Bill Keller’s gone-but-cosmically-cached Twitter rant is even more surprising when you consider that The New York Times is arguably the most active media outlet in the world on the platform, and you don’t have to take my word for it.
Kicking around the paper’s website this morning I found this amazing page, a well-designed and functional compilation of active NYT journalist and newsroom accounts on Twitter. When it comes to math, I’m no S&P, but by my count the page lists 267 individual feeds, with more than 14 million combined followers. And that probably understates the reality, the follower/following numbers seem slightly dated, and there are at least a few reporters missing, including - oddly enough - the Twitter-centric and future-dwelling Nick Bilton.
That’s about 16 times the paper’s daily circulation, and more than 10 times that of the vaunted Sunday edition. Twitter’s free, of course, but the numbers still seem remarkable. The paper’s main feed, where the conversation begins, has more than 3.5 million followers, but the Times also has its share of breakout individual achievers.
Those vying for Jonathan E status include technology guru David Pogue, with nearly 1.4 million followers, and Op-Ed columnist Nicholas Kristof, who has more than 1.1 million. Economics columnist Paul Krugman’s 624,791 followers are likely about to get more company, as are Andrew Ross Sorkin’s 376,076. Technology reporter Jenna Wortham captivates more than 406,000, media columnist David Carr is dictating terms to 330,208, and TV/digital media reporter Brian Stelter’s 71,325 Twitter followers exceed the Sunday circulation of the Long Beach Press-Telegram, founded in 1897.
Pretty impressive traction, I don’t know of any other media outlet with as many accounts or followers, or the same institutional dedication to the service. Even the PR department has more than 14,000 tagging along. Of course, in the land of Twitter, everything is relative.
If Justin Bieber, Kim Kardashian and Ashton Kutcher joined forces in a Tweet, it would have about twice the reach of the entirety of The New York Times, and - to steal a line from one of the paper’s commercials - there’s no debating that.
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